Simple Ingredients. Robust, Bold Flavor.

In Texas, beef is king. The rub is all about letting the meat speak for itself. To add a twist, this one starts with a wakeup call from one of WNY’s favorite coffee roasters. Followed by the traditional Texas combo of salt, pepper, garlic, onion, and spices. Creates that one-of-a-kind char on brisket, steaks, and roasts. Also great on turkey.

*Endorsed by Buffalo Bills offensive lineman Jerry Ostroski as his favorite beef rub!

Handcrafted and Bottled in Buffalo, NY.

Shake and sprinkle over your favorite cut of beef. Before cooking, let it set for at least 20 minutes for the flavors to absorb, and you see that gorgeous dark color. 

Ingredients: Coffee, Salt, Pepper, Dehydrated Garlic, Dehydrated Onion, Spices