BBQ IS LIFE

When it comes to BBQ flavors, your place on the map matters. The “42” identifies the latitude of Buffalo, New York. While each flavor is inspired by different regions and BBQ capitals of the country, every recipe and bottle is crafted right here in Buffalo, New York, using as many WNY ingredients as possible, making it something uniquely our own.

Authentic BBQ Flavors, Crafted in Seriously Small Batches

Featured Product

Welcome to the family!

Our South Buffalo Inspired Chicken Rub.

As wings are king in Buffalo, so is the regional flavor profile of a sauce you’ll only find where it’s always sunny in South Buffalo. Often referred to as “Smitty’s” or “Kel’s” style, it has a distinct earthy nose and lingering notes you won’t find anywhere else.